misinformation – Research for purpose

AI-powered reputation and campaign planning insights with the WHO Foundation

Ocean narratives for campaign development

AI-powered community feedback for UNICEF country offices

Ocean narratives for campaign development

Learnings From Integrating AI Applications In Communications

The practice of communications is changing, and most professionals in the field are feeling this shift first-hand. The power of communications increasingly plays a central role in influencing politics, global public health, and warfare. However, communications departments are still too often siloed into a corner, generating press releases and producing content without a seat in […]

SBCC Strategy for Response to the Ukrainian refugee crisis

Ocean narratives for campaign development

Development of a Disease Tracking and Alert System in the Pacific Region, Including Capacity Building

Ocean narratives for campaign development

When misinformation speaks, are we listening?

We’re not addressing misinformation effectively, not because we aren’t fast or forceful enough in correcting it, but because we’re often missing the point. Misinformation isn’t always a symptom of ignorance or bad faith. More often, it’s a signal of confusion, fear, or unmet expectations. When we rush to counter or debunk narratives without listening, we […]