PLATFORMS
AI-powered social listening platform
Online conversation and community feedback in one system, categorized and interpreted as it arrives, with your own research and guidance library behind every answer.
The problem
Challenge
Social listening analysts spend too little time interpreting the evidence because they are too busy preparing it. Coding sentiment, tagging topics, reading through open ended answers and sorting what is a real concern from what is noise consumes the capacity that should be going into decisions.
What it changes
Impact
Sentiment, topics, rumours, misinformation and hate speech are categorised as content appears, so teams see the conversation change as it happens. Recurring questions, barriers and information needs are drawn out of online content and of other sources, including community feedback, surveys, and audio from interviews and focus groups, so that what people say online is analysed alongside what communities say directly. Every chart and data point comes with an explanation of what it shows and what has changed, and a chat assistant offers deeper analysis, interpretation and recommendations based on guidance and research documents.
Under the hood
How it works
From raw conversation to a briefing an analyst has already read.
01
Data collection
Online conversation, news and media come in continuously, alongside what people tell you in person, including hotline logs, field notes, survey responses and audio from interviews and focus groups.
02
AI and auto-categorization
AI categorises it as it arrives. Sentiment, topic, rumour, misinformation and hate speech for online content, and for community feedback the recurring questions, barriers and needs behind what people are saying.
03
Auto-interpretation
Every chart is interactive and every data point carries an AI written reading of what it shows, what has changed and why a spike matters.
04
Alert and AI chat assistant
Alerts reach your team on thresholds you set by geography, issue or risk area, and the chat assistant answers from the live data alongside your own research and guidance library, in the format your team reports in.