Social listening & information integrity
Track what audiences perceive and expect, detect false claims early, and know which narratives emerge to inform your response.
01
Issue
We are living through a profound shift in how people seek, share and trust information. Conversations move across platforms and languages faster than they can be followed, and AI is accelerating both the volume and the sophistication of what circulates, including misleading and harmful content.
02
Challenge
Few institutions are resourced for the speed and complexity created by this new information ecosystem. Yet trust is what decides whether an organisation is believed when it speaks, a disease is prevented, an emergency warning is acted on and a policy is supported.
03
Approach
We combine media, social platforms, community feedback and survey data, then read the result in context. Our researchers identify the concern behind a narrative, who is carrying it and how far it is likely to travel. That is what decides whether you answer publicly, prepare a policy response, adjust a message or keep monitoring closely.
04
Impact
A geolocated concern about a measles surge was detected as it emerged, with the misinformation spreading alongside it. That triggered further investigation and a government response, resulting in a prevention campaign at district level.
Our work in practice
Automated disease surveillance powered by AI with the Pacific Community
AI-powered reputation and campaign planning insights with the WHO Foundation
Automated survey analysis with AI for the World Bank
AI-powered community feedback for UNICEF country offices
SBCC Strategy for Response to the Ukrainian refugee crisis
Development of a Disease Tracking and Alert System in the Pacific Region, Including Capacity Building
AI at the service of our expertise
Tools we built
Developed in house, used by our own analysts every day, and available to the partners we work with.
01
Listening
Online conversation and community feedback in one system, categorized and interpreted as it arrives, with your own research and guidance library behind every answer.
01
Misinformation Detector
Research-grounded detection of new and emerging misinformation, with an assessment of how far it is likely to spread.
03
AI personas
Simulate how your audience may react to a message or a scenario, and anticipate risks and opportunities before going public.
04
Editorio
An AI writing assistant tailored to the organisation’s voice and guidelines, with human supervision embedded in the process.
05
Augmented Opinion Research
AI support across each step of a study, from drafting the questionnaire to categorising the data and interpreting what it says.
