Strategic communications & advocacy
We design evidence based communications and engagement that make a campaign visible and a reputation durable.
01
Issue
Communications has never had more channels or more competition for attention. Whether any of it works still comes down to whether the audience trusts the voice delivering it.
02
Challenge
Trust has moved with attention. People influencing your audience’s decisions often sits outside your organization and beyond your control. That can often translate in trying to reach people who anyway already agree with you. What is missing is evidence about who actually holds attention and trust with the people you need to reach.
03
Approach
Evidence decides who is trusted, not only who is followed. We test the idea with the audience, map the voices shaping the debate, vet each one for values and reputational risk, and measure against objectives set at the start.
04
Impact
A geolocated concern about a measles surge was detected as it emerged, with the misinformation spreading alongside it. That triggered further investigation and a government response, resulting in a prevention campaign at district level.
Our work in practice
Automated disease surveillance powered by AI with the Pacific Community
AI-powered reputation and campaign planning insights with the WHO Foundation
Automated survey analysis with AI for the World Bank
AI-powered community feedback for UNICEF country offices
SBCC Strategy for Response to the Ukrainian refugee crisis
Development of a Disease Tracking and Alert System in the Pacific Region, Including Capacity Building
AI at the service of our expertise
Tools we built
Developed in house, used by our own analysts every day, and available to the partners we work with.
01
Listening
Online conversation and community feedback in one system, categorized and interpreted as it arrives, with your own research and guidance library behind every answer.
01
Misinformation Detector
Research-grounded detection of new and emerging misinformation, with an assessment of how far it is likely to spread.
03
AI personas
Simulate how your audience may react to a message or a scenario, and anticipate risks and opportunities before going public.
04
Editorio
An AI writing assistant tailored to the organisation’s voice and guidelines, with human supervision embedded in the process.
05
Augmented Opinion Research
AI support across each step of a study, from drafting the questionnaire to categorising the data and interpreting what it says.
