Information
integrity
begins with Listening

We bring technology and evidence-based research to inform programme, policy and reputation decisions.

Evidence that moves climate policy and behaviors forward.

Better connect communities and health services.

Rebuilding trust between institutions and people.

Tailored AI and automated systems with embedded human supervision

Organisations that trust us

UNICEF World Health Organization Food and Agriculture Organization of the United Nations (FAO) The Pacific Community (SPC) WHO Foundation The World Bank Devex African Development Bank (AfDB) UNESCO

Who we are

Research for Purpose works where information, misinformation and AI shape what people believe and what institutions can achieve. 

We listen to people’s concerns and track signals before they become narratives that erode public trust. We are researchers, engineers, communicators and field practitioners who bring technology and evidence-based research together to protect information integrity. 

Because trust decides whether a disease is prevented, a weather warning is acted on, or a new gender policy is supported.

Our service areas

Four practices, one community of experts to help institutions become better listeners

01

Social listening & information integrity

Understanding the world begins with listening, analyzing and connecting with purpose. We combine online social listening, community feedback, surveys and qualitative research, and we design each study around a decision that needs to be made.

02

Strategic communication advocacy

We turn research and audience insights into communication and advocacy strategies that help organizations launch effective campaigns, advance policy goals and respond when trust or reputation is under pressure.

03

Research evaluation & training

We examine how information, misinformation, and AI shape decisions and trust, and evaluate the impact of policies and campaigns.
Our experts also train teams to stay ahead of the curve.

04

AI integration & automation

We build AI into your workflow, with the human checks and accuracy measures that make the output safe to act on. Our automated systems are already deployed for UNICEF and other international organizations.

AI at the service of our expertise

Technology built by and for experts.

From listening and misinformation detection to analysis and content production, we build proprietary AI solutions. They are already running at UNICEF, the WHO Foundation and the Pacific Community (SPC).

We start from human led expertise to design solutions matching the workflow of institutions. 

Ready to turn
insight into action?