Misinformation - Research for purpose

Combating misinformation demands a shift from reactive messaging to building genuine trust with communities.

At Research for Purpose, we empower organizations to detect misleading and harmful narratives early, uncover their underlying causes, and strengthen healthier information ecosystems.

Through practical training and strategic response planning, we help teams respond to false narratives with calm, clarity, and confidence.

Early detection of misleading or harmful content

We provide AI-powered early-warning systems that monitor emerging narratives, detect harmful content, and map the emotions, actors, and channels driving them. Our AI assistant allows users to ask for more details about emerging narratives and recommendations based on the latest guidelines.

Hands-on Capacity building and Crisis Simulation

Our hands-on simulations and tailored training prepare teams to foster a healthier information ecosystem and manage information crises with speed, empathy, and confidence.

Media and information literacy for prevention and empowerment

We co-design context-sensitive media and information literacy initiatives that foster critical thinking, responsible sharing, and resilience to manipulation across communities and sectors.

By building media literacy and empowering communities, we make the information ecosystem stronger, smarter, and less vulnerable to misinformation.

Latest guidelines to address misleading and harmful narratives

We continuously compile and analyze the latest global guidelines, academic research, and regulatory frameworks on misinformation, disinformation and hate speech.

This evidence and insights power our AI assistant and expert advisory systems, ensuring every recommendation reflects cutting-edge knowledge and trusted practice.